…catch up on the latest UCB news!
Posted in Radio Talk on Nov 16th, 2006
Welcome to this wee blog on editing…….I love voice tracking and pre records…….if I were (or should that be was?) a betting man I’d prefer to place a bet on a TV repeat of the race…well you get the idea…right?….so…let’s segue neatly into editing……why do it?….today’s guest ‘lecturer’ is the suave good looking and sophisitcated [...]
Posted in Radio Talk on Nov 8th, 2006
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By any measure, Starbucks is hugely successful. And their success is completely rooted in their marketing sensibility. They are insanely in touch with their customers. And there are more than a few lessons we radio marketers can learn.
John Moore spent years designing and implementing marketing programs for Starbucks, and he has roasted and steamed his [...]
Posted in Radio Talk on Nov 2nd, 2006
Steve Johnson is the PD of The Dove in Medford ..one of our UCB affiliates in the States.( the other is in Providence, Rhode Island:) Steve is a well respected broadcaster who has some pertinent points to make on the subject of announcers and being prepared…I asked him if I could post his notes…..he said [...]
Posted in Radio Talk on Nov 1st, 2006
How many times have you wished you could speak to someone about what is happening in the Middle East quickly…or you wanted another viewpoint?..and you wanted to KNOW that what you were hearing was ‘the real deal’?…..Ron Ross is an Aussie who is involved with Bridges for Peace….. I asked Ron to give us an [...]
Posted in Radio Talk on Oct 26th, 2006
A very good possible new short form program for you to consider. A friend of UCB Canada,Bob Beasley is the head of Back to the Bible there and he produces a short thought provoking piece each day….have a listen http://www.backtothebible.ca. Now we’d have some work to do with intros and outros etc but what Bob [...]
