Group Radio Consultation
Sep 22nd, 2009 by Jim Reyes
The former CEO of EMF Broadcasting, Dick Jenkins, was recently contracted by UCB International to undertake a variety of projects designed to assist UCB affiliates to increase their ratings and strengthen their supporter base.
In March and April, Dick visited affiliate operations in Aust, NZ and the UK and spent several days with each of the CEO’s learning their operations and development plans.
In May, Dick presented his initial review of the affiliate operations. He stated, “On my first tour, the affiliates really impressed me with their creativity and ingenuity. Of particular note was the publications division of UCB-UK, the product/store distribution model set up by UCB-Australia and the multiple format operations of RBG-NZ.”
During his 22 years with EMF, Dick built a 650 signal FM radio network in 46 states in the U.S.A., from a single FM radio station in California. He is presently researching auditorium “emotion meter” technology to help determine the most effective music mix and tempo for the different UCB radio formats.
Dick is keen to use his experience to assist the UCB CEO’s to grow their organisations, during the coming months.