UCB USA : Java Heads Celebrate!
Oct 31st, 2007 by Gary
This Holiday season UCB radio affiliate TheDove in Medford, Oregon (USA) will be sending a special Christmas packet to supporters. As the result of a partnership with local coffee roaster and café owner Sal Mellelo, a special “Dove Blend” will be created and sent to approximately 1,300 financial partners as a surprise gift to them. This box packet will include the 8 oz. “Dove Blend” in whole bean form, to be decided through taste tests live on-air with listeners participating, along with the next issue of Bob Gass’ “Word For You Today”, as shown by midday hosts Steve Best and Renee Hewitt.
Mellelo Coffee Roasters is picking up the tab of roasting, packaging and delivering the “Dove Blend” just two-days before mailing to insure freshness.
The Dove is anticipating this as the beginning of a local relationship that can be extended in the future to include live on-air remote broadcast partnerships with Mellelo’s. The connection with Mellelo’s and The Dove is further solidified with a label clearly identifying The Dove and the “Dove Blend” name on the packaging.
“Combining the unique branding of Mellelo’s as the premier coffee roaster in the area along with The Dove is a great partnership”, says The Dove Manager Perry Atkinson. “Not only does the packaging compliment branding of The Dove, but it also allows our brand to be seen in a new way to a new audience”.
