Media Trends with Dick Jenkins
Sep 2nd, 2010 by ucbmedia
The Internet is the dominant source for news according to this study by Harvard University. Something that should be considered when allocating future efforts on radio news. The key for radio is news PLUS personalities. Ratings show that news stations do much better ratings wise when the station has “personalities” doing the news that connect with the audience.
Study: Radio still dominates at-work female listening.
The cubicle may have more options today from iPods to Pandora, but a new report from Alan Burns and Associates says radio remains the top pick. Of women employed full-time who listen to music at work, 54% generally listen to their music on radio. “Almost a quarter of those women (24%) do their at-work radio listening online, and that number is growing rapidly,” consultant Alan Burns says. The study of CHR and AC listeners shows about one-quarter (23%) use their iPod or other stereo system at work, 15% listen to internet-only music from providers like Pandora or Slacker, and 7% tune into Sirius XM Radio. The findings are based on Burns online survey of 2,057 women.
















